The Brain/Money Connection
Neuroscientists at the University of California, Berkeley, have found that chronic stress triggers long-term changes in brain structure and function. And nothing spells stress like money dilemmas!
Neuroscientist Dr. Sam Barnett researched to determine the brain’s appearance while making financial decisions. He found that the ability to make effective decisions in this area is impaired by anxiety.
The complexity of some financial situations makes it difficult to process information and impedes our ability to make rational choices. The number of options can make people feel anxious. Since the brain has two basic modes, fight or flight, being presented with too many choices results in confusion and anxiety.
Author James Clear adds that it may be the lack of certainty that augments the anxiety because financial quandaries rarely have clear-cut answers.
This uncertainty, coupled with the excess of information accompanying each option, often creates high-stress levels. This stress can lead to hasty, unsound decisions, leading to buyer’s remorse.
Alternatively, when stressed about financial decisions, some choose not to decide at all. In certain situations, taking no action can have disastrous results.
The science behind the science
The relationship between money and the brain has been researched primarily in the last decade. Scientists found that different parts of the brain stimulate when dealing with money. One study, for instance, showed increased neural activity when people play games for money.
Just the possibility of earning extra money impacts the brain! This proves the brain influences the process of making even the simplest financial decision.
How can we help our brain handle so much information?
Barnett’s study also shows that narrowing down options or having a financial advisor provide a framework for decisions that can alleviate anxiety and lead to improved outcomes.
Developing financial plans that consider our long-term wants and needs can also help. A financial planner is the best address for assistance with this process.
A competent financial planner is well worth the outlay. They can help you hone in on the crucial aspects of a broader plan. Aside from leading to better financial decisions, Barnett claims this improves brain function as well.
You can also narrow and focus information by using budgeting tools. Simply putting financial information on paper helps the brain organize and process all that data. Also, setting financial goals and checkpoints can reduce anxiety.