Not a Member? Why Not?
Credit unions are categorically different from banks, and the key difference is ownership. While banks have stockholders, credit unions are owned by the people who bank there, the members.
Credit unions were formed by ordinary people, with the purpose of helping each other. That philosophy guides everything we do at Directions. We exist for the benefit of our member-owners, not to profit from them.
Every person who opens an account with a credit union owns a “share” in the organization and has a voice. This is primarily illustrated through the credit union’s annual meeting and board of directors. Board members volunteer their time and are ultimately responsible for the credit union’s direction.
How Are Credit Union Profits Used?
Instead of worrying about making money, we spend our time helping you spend less of yours. We filter profits made by the Credit Union back to our members creating better interest rates and smaller fees. We provide you with services that help keep you informed and point you toward a rewarding financial journey.
As a cooperative financial institution, Directions volunteer board is vital. Made up of credit union member/owners, our Board consists of 11 Board Members and up to five Associate Board Members. The Board helps determine the focus and direction of the credit union. Our membership elects our directors as stewards for their funds, and the board and senior management set policy to ensure growth and stability. The Directions board has adopted the Carver method of board governance that focuses on the strategic direction of the credit union rather than the daily operations.
Members elect representatives to the Board annually. This is done as part of the annual meeting process. One third of the Board seats are placed on the voting ballot. Incumbent Board members along with members selected through the Nominating Committee are placed on the ballot for members to vote on electronically or by mail. The results of the election are announced as part of the annual meeting process.
Become A Member
Join the Directions community today! By becoming a member you’ll have access to great banking benefits, including low fees, higher dividends, access to great loan opportunities and more.