Merchant Lending Made Easy

OnDemand is credit union’s business-to-consumer financing program.

Merchants can participate in OnDemand to extend financing opportunities from Directions directly to their customers.

Two male business partners on computer at place of business

For Businesses

More sales and revenue for your business!

Directions Credit Union OnDemand Financing Merchant Lending program makes it easy for your customers to finance your products or services. As a member of OnDemand, you will be able to offer a valuable service to your customers while increasing your sales and revenue.

*Ability to finance customers who live in NW Ohio, North Central Ohio (Mansfield), and Monroe County, Michigan.

It’s Easy and Fast

Your business has access to a secure website to view the loan decision. When the loan is approved, you’ll be able to print the loan documents and have your customer sign – without ever leaving your store.

Woman using device to check website.
Construction worker installing an HVAC unit.

Local Lender, Local Decision-Making

You will usually have a decision in a matter of minutes. We know how important cash flow is for your business, so our goal is to complete the funding process within 24 hours after we receive a completed fund package.

Female optometrist with patient.

Participate In OnDemand Financing

Join the growing network of local businesses offering customers financing through Directions Credit Union.

To learn more or sign up for OnDemand please contact Melisa Dubendorfer at:

For Directions Members

Shop locally and receive on-the-spot financing through Directions Credit Union OnDemand Financing.

Features of OnDemand Financing include:

  • Competitive Fixed Rate
  • Financing up to $20,000
  • Loan terms up to 72 months
  • Same-as-Cash Options
    (Participating Retailers Only)
  • Instant Approvals
  • No Prepayment Penalties

More Financing Options From Directions

A business loan from Directions helps you grow your business on your terms. Enjoy competitive interest rates, flexible terms and a local, personal touch.

Learn More
Female and male business partners meeting with bank representative